EV Fan
06-02-2018, 08:17 AM
http://www.electricvehiclechat.com/sites/default/files/bmwi-vision-dynamics-620.jpgBMW i Vision Dynamics Concept
With more than 250,000 BMW plug-in electric vehicles already on global roads, the makers of the ultimate driving machine are now planning to make EV technology an integral part of its brand and production process. BMW is emboldened by seeing sales of its plug-in cars increase by nearly 50 percent this year. “We are preparing our car architectures and our factories to flexibly integrate this technology,” said Oliver Zipse, BMW’s chief of production. “For us, creating that flexibility is the most efficient way to profitably offer electric cars.”
The move represents a shift in thinking for BMW. In 2011, the company had created a separate i sub-brand to design and manufacture electric vehicles. BMW-produced electric cars and plug-in hybrids will instead be made and sold under its main brand, as Mini cars, or as i cars.
read more (http://www.plugincars.com/bmw-plots-course-make-electric-vehicles-integral-its-brand-133873.html)
http://feeds.feedburner.com/~r/PluginCars/~4/s3UTIKwqWSc
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With more than 250,000 BMW plug-in electric vehicles already on global roads, the makers of the ultimate driving machine are now planning to make EV technology an integral part of its brand and production process. BMW is emboldened by seeing sales of its plug-in cars increase by nearly 50 percent this year. “We are preparing our car architectures and our factories to flexibly integrate this technology,” said Oliver Zipse, BMW’s chief of production. “For us, creating that flexibility is the most efficient way to profitably offer electric cars.”
The move represents a shift in thinking for BMW. In 2011, the company had created a separate i sub-brand to design and manufacture electric vehicles. BMW-produced electric cars and plug-in hybrids will instead be made and sold under its main brand, as Mini cars, or as i cars.
read more (http://www.plugincars.com/bmw-plots-course-make-electric-vehicles-integral-its-brand-133873.html)
http://feeds.feedburner.com/~r/PluginCars/~4/s3UTIKwqWSc
More... (http://feedproxy.google.com/~r/PluginCars/~3/s3UTIKwqWSc/bmw-plots-course-make-electric-vehicles-integral-its-brand-133873.html)