EV Fan
12-10-2017, 03:40 PM
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2017 BMW i3
What constitutes a “clean” or “zero-emissions” car? That question was raised this week when the UK’s Advertising Standards Authority (ASA) asked BMW to pull advertisements that claim its i3 electric car, the version with the small range-extending gasoline engine, is “a clean car and helps to give back to the environment.” The ASA’s position is that even vehicles that rely mostly on batteries for power—and only use gasoline to supplement electric energy—cannot make a claim for zero emissions.
In a statement, the ASA told BMW to not “make environmental claims about their products unless they held sufficient substantiation.” All vehicles, including ones powered exclusively by batteries and electric motors, require some form of energy (and therefore produce emissions)—even if the vehicle itself does not have a tailpipe. However, electric cars and plug-in hybrids are significantly more efficient and are the cleanest vehicles on the road, even in regions where electricity is produced from non-renewable sources.
read more (http://www.plugincars.com/advertising-watchdog-says-bmw-shouldn%E2%80%99t-make-%E2%80%9Czero-emissions%E2%80%9D-claim-133419.html)
http://feeds.feedburner.com/~r/PluginCars/~4/xg6Gq-o-Me0
More... (http://feedproxy.google.com/~r/PluginCars/~3/xg6Gq-o-Me0/advertising-watchdog-says-bmw-shouldn%E2%80%99t-make-%E2%80%9Czero-emissions%E2%80%9D-claim-133419.html)
2017 BMW i3
What constitutes a “clean” or “zero-emissions” car? That question was raised this week when the UK’s Advertising Standards Authority (ASA) asked BMW to pull advertisements that claim its i3 electric car, the version with the small range-extending gasoline engine, is “a clean car and helps to give back to the environment.” The ASA’s position is that even vehicles that rely mostly on batteries for power—and only use gasoline to supplement electric energy—cannot make a claim for zero emissions.
In a statement, the ASA told BMW to not “make environmental claims about their products unless they held sufficient substantiation.” All vehicles, including ones powered exclusively by batteries and electric motors, require some form of energy (and therefore produce emissions)—even if the vehicle itself does not have a tailpipe. However, electric cars and plug-in hybrids are significantly more efficient and are the cleanest vehicles on the road, even in regions where electricity is produced from non-renewable sources.
read more (http://www.plugincars.com/advertising-watchdog-says-bmw-shouldn%E2%80%99t-make-%E2%80%9Czero-emissions%E2%80%9D-claim-133419.html)
http://feeds.feedburner.com/~r/PluginCars/~4/xg6Gq-o-Me0
More... (http://feedproxy.google.com/~r/PluginCars/~3/xg6Gq-o-Me0/advertising-watchdog-says-bmw-shouldn%E2%80%99t-make-%E2%80%9Czero-emissions%E2%80%9D-claim-133419.html)