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View Full Version : New Consumer Surveys Confirm the Key to EV Adoption: Familiarity



EV Fan
09-23-2016, 02:30 PM
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There’s little doubt that Americans are more familiar than ever in electric vehicles. And in this case, familiarity doesn’t breed contempt—it fosters greater interest in consumer adoption. The Consumer Federation of America surveyed (http://consumerfed.org/press_release/new-data-shows-consumer-interest-electric-vehicles-growing/) 1,007 American adults in late August. Thirty-six percent said they have an interest in buying an electric car, compared to 31 percent a year ago.
That uptick in interest matches sales trends. Based on the first eight months of 2016, this year is on track for about 140,000 sales of plug-in electric vehicles—more than ever before. The number of models available for sale has grown from just three in 2011; to 16 in 2013; and 32 by 2017. In that sense, the EV market is a self-fulfilling prophecy—the more consumers encounter electric cars in dealerships, in advertising and on the street, the more appealing the technology becomes.
read more (http://www.plugincars.com/new-consumer-surveys-confirms-key-ev-adoption-familiarity-132197.html)
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