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View Full Version : Hyundai Will Launch Dedicated Green Vehicle Brand in 2016



EV Fan
11-18-2015, 07:01 AM
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Hyundai will launch a new dedicated green car brand, according to a report this week in The Korea Herald (http://www.koreaherald.com/view.php?ud=20151108000321). This news comes on the heels of Hyundai’s official announcement that it will launch a new luxury brand called “Genesis.”
According to reports, the Hyundai green brand will be dubbed “AE,” although no explanation was given about the significance of the letters. Its first product is expected to be a conventional no-plug gas-electric hybrid model, aimed at competing with the Toyota Prius. Following the launch of the new hybrid, Hyundai is expected to release plug-in hybrid and pure EV versions of the same car. That would make it the industry's first single model to offer hybrid, plug-in hybrid and EV variants. However, the new brand will not include battery-free gasoline or diesel models.
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